It doesn’t get more interactive than this, Fast and Furious 8 was coming out, and to get consumers even more excited, we were tasked with placing them into the new movie trailer. Before they entered the branded booth, they entered their details on an iPad. We then sat down them down in front of a steering wheel and green screen where they had their 30 seconds of fame recorded. This was then cut into the latest movie trailer and sent to them via email just over an hour late, enabling them to share their experience on a variety of social media platforms.
Concept, Execution, Planning